"Perfect ingredients, Simple preparation"
What they do??
Sandwiches, soups, working deli, but most known for desserts ( pies, wedding cakes, cookies and cakes)
Who is their competition??
Their competition is any place that makes homemade meals, and any bakery in the area.
Strengths as a brand??
As a brand they have an established identity and audience/ consumer. With every box they place a sticker containing their logo. Things withing the bakery, including recipes have remained the same for ten years. It is a family run business with a friendly atmosphere.They have "old fashioned goodies" that are supplied throughout the metro area and are all natural.
Problems??
Logo needs work, attention and pop.
Audience??
Age range-middle working class, middle age range to seniors, they can identify with the old fashioned quality. Mostly women or those with families.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment