These are some of my current inspirations

There are two more weeks of school left, it's a bitter sweet moment. I'm a senior studio art major, graduating this coming May. It always troubles me when people discourage my chosen major. I know and often hear about the starving artist statistic but I don't agree with that. In any field there is room for success and failure. I'm not so much worried about that stereotype and would like to show that it is false and Atlanta is a thriving city for the arts. Recently, there has been talk about cutting the arts out of high school which is troubling to the field and to me personally. I hope that every profession included in the arts can work towards making a more reputable name for itself so that kids and adults will know that they shouldn't be afraid to choose art as a career field or in my sense putting my passion over others opinions.

I am currently in Panama City Beach. It's beautiful. I'm always fascinated by how vast the ocean is. The landscape is inspiration for some artwork in the future. Lately I have been working on paintings dealing with the Easter bunny and it's relation to Easter... I've worked with this theme before, but now I am expanding on it more.

Designers Gouache

I have tried out a new paint called Designers Gouache. My professor recommended it. Its easy to use, quick drying, and has a matt finish. Its kind of like water colors except a little more vibrance and more opaque. Its excellent for absract work and fine detail. I have been using it to paint some rabbits.

WORK

These are some current pieces i have been working on. All of them center around holidays and things we associate with them. They are geared to make us question our traditions. For example the easter bunny and the holiday Easter; the easter bunny has nothing to do with the holiday or the meaning behind it, so where did it come from and why do we accept it. These were all created within the past couple of months.

Inspiration is all around us.

Walking around downtown you find a lot of inspiration for both thought and artwork. These are some of the things i have came across. I'm interested in the typography of the photos, which is basically the layout of the text and the visually experience it brings. The textures of the background and the actual images. Since I'm an art student I see a lot of things that catch my eye design wise.

Why me flash drive ??!!!

Well today tragedy struck in the digital aquarium, somehow as i was working on my specialty item my flash drive malfunctioned. It erased every file i had on it and now pops up as an unreadable device when i put it in. I was working on updating my blog and printing things out but now of course I cant. The rule is of course to back up files and i did that up until my self mailer, and had planned on backing up the files when i got home this evening. Just a post saying no more re branding updates for me until i figure out something... :(

Self mailer!

self mailer--- It is advertising that Southern Sweets caters, ships, delivers, and also is a running cafe type place. As you open the mailer you take slices out of the pie to be left with an eaten pie image and crumbs revealing information about each of the services offered.

Its ad time!!

I really enjoyed the clever kind of funny tone of the advertisements above. By both color and image alone the ads caught my attention. I want my ad to be funny/ witty, and use simple text to go along with it. I would probably use bold text and incorporate bakery goods like cakes and pies in a thoughtful yet funny way.

Staionary Changes

Changed some more since last time :) satisfied more with this design. The lines compliment and go along with the welcoming family bakery atmosphere i am trying to portray.

Stationary Update

Slight change in color... nothing to major :) just an update

Stationary :) YAY!

Stationary final !!

Peachtree!

So i decided to enter the peachtree t shirt contest.. lets see what happens.. this is one of them...

Business card ideas

Still needs some fine tuning but thi is the direction i think i want to take with the letter head.

Rough stationary ideas

Stationary ideas so far...

AT LAST :)

Final logo for Southern Sweets Bakery. Chose the apple pie with the two letters S's for the steam because it represents the old fashioned, traditional, home cooked, warm feel the bakery creates. Excited to move on to the stationary project!!

Logo work

I have narrowed down 50 sketches to 3 logo designs. With all three of them i tried to incorporate the letter S for Southern Sweets. I got some good feedback and ended up choosing the pie as my final logo.. will post soon how it turns out!!

Southern Sweets Bakery

"Perfect ingredients, Simple preparation"

What they do??
Sandwiches, soups, working deli, but most known for desserts ( pies, wedding cakes, cookies and cakes)

Who is their competition??
Their competition is any place that makes homemade meals, and any bakery in the area.

Strengths as a brand??
As a brand they have an established identity and audience/ consumer. With every box they place a sticker containing their logo. Things withing the bakery, including recipes have remained the same for ten years. It is a family run business with a friendly atmosphere.They have "old fashioned goodies" that are supplied throughout the metro area and are all natural.

Problems??
Logo needs work, attention and pop.

Audience??
Age range-middle working class, middle age range to seniors, they can identify with the old fashioned quality. Mostly women or those with families.

Sweet Inspiration!

Some words that Iwould like to associate with my ideas for the new "look" and brand of Southern Sweets bakery are

• Fun/sweet
• Traditional/Old fashioned/ simple
• Homely/ Friendly
• Fresh/ Natural
• Pleasing

Color wise Im thinking of oranges, yellows, browns. reds, and possibly pinks. Though they lean more towards feminine colors, im a thinking of combining rusty almost hues of them with pastel/ lighter colors, to be read across the board sexually whetehr male or female. There audience is somewhat more of older women, middle aged women so either way the color choices should work out.

These are some images that sparked my drive..